NOK is the hospitality brand that connects travelers and residents with unique and tailored experiences, facilitating meaningful and connecting moments for themselves and others in an authentic way. NOK is a brand that understands that in life and in travel, doing things our way makes us feel like we create our place in the world. It combines modern residential living with resort amenities, allowing for personalization of travel and living that creates community and moments that disconnect and matter. NOK is aspirational hospitality that with details and personalization creates transformative experiences that allow each person, in their own way, to create their own unique space in the world. It is the brand that validates individuality with tailored spaces and experiences, where everyone feels they regain their place in the world.

Every human being is a unique constellation of tastes, interests, anxieties and behaviors. With complex and changing expectations. Each person wants to feel unique and be served as such. We seek to express our identity and be recognized by individual tastes. We want objects and experiences as we ourselves change. We seek products, services and experiences that transform and adapt to our changing needs. As consumers we are willing to spend more for personalized experiences. Because to be alive is to be constantly changing and evolving into something new. The problem is that aspects as important as housing and travel have become an overcrowded template and the same old same old for everyone. Copy-paste itineraries and destinations in an attempt to appeal to the masses. In an increasingly commoditized category with few barriers to entry, it is no longer enough to meet the bare minimum.

We redesigned the NOK brand with the sophistication and elegance of the boutique hotel world in mind, but also as a modern brand that invites a new type of traveler to have unique and personalized experiences. A brand that puts experiences at the forefront with a photographic style that evidences adventures where the traveler comes first and where experiences outside of traditional travel are lived. A versatile and dynamic brand with a broad color palette that adapts to every touch point in the consumer's journey. An aspirational brand that takes aspirational elements as its base and represents a new way of traveling.