GoHub is GlobalOmnium's company based in Valencia, Spain. It is a €30 million fund to invest in technology startups with disruptive solutions for process automation, cost reduction, product innovation and sustainability in industry. It is one of the largest VCs (Venture Capitals) in Spain and Europe.

They invest in startups and small technology companies that need capital and are in their first rounds of capital raising.

They wanted to redesign their brand to stop resembling their parent company (GlobalOmnium), a company that focuses on water and water resources mainly. Thus, the previous brand had many graphic resources that alluded to water and this world, but in a haphazard way and without differentiation in a competitive world of venture capital investments.

For years, VCs (venture capitals) have had a bad reputation. In the startup boom, they were characterized by only investing money, being on top and sacrificing the vision of startup founders for profitability at all costs.

In the early stages of life, founders value the freedom to execute their vision with partners, not micromanagers or nannies who are only after their money. At the end of the day they are looking for a close ally who believes in them. The investment world needs a more human face, one that doesn't profit, highlights achievements, has knowledge, shows confidence and expertise.

It is no longer just about growing without accelerator. It is about having medium and short term bets that are more secure and backed by massive amounts of data that lead the way. Contemplating and betting on profitability, not speculating. Founders do not want to “let go of the helm” of their companies and sacrifice their visions and beliefs to secure working capital that will take their startup and their beliefs to the next level.

In the early stages of the project we identified that Gohub is a reliable VC with a diverse, small, agile and close team with a collaborative approach for early stage startups, providing support beyond the financial and being an ally. One that believes in and shares the vision of the founders and that is why it makes the investments it does.

This is how we came to the insight that we have all at some point needed someone to believe in us. Behind the great successes that have characterized history, there has always been someone giving unconditional support to that vision and that belief. Behind The Beatles there was Brian Epstein, behind Michael Jordan there was always his mom, behind Steve Jobs and Steve Wozniak there was always the unconditional support of John Sculley.

That's why we repositioned Gohub as the close VC who brings more than capital and who is a believer of those believers who with technology transform the world positively. And the whole core idea of the brand is centered on that, on being the believers of those believers.

Thus we created a close, innovative, simple and modular brand universe that uses the graphic resource of the spotlight to give importance first to the founders and then to Gohub as that brand that supports the visions of the founders and puts them first at all times.

A brand that shows the more human side of investments and that does not focus on money or capital. A technological brand, but without falling into the visual clichés that have characterized it and that becomes a blank canvas to highlight all those companies that drive the world with technology.