Agua Manantial is one of the Coca-Cola Company's premium water brands most remembered and recognized by Colombians.

This project was born from the need to expand the assets and the visual universe of the brand, since it did not have many visual resources beyond the logo.
The whole project began with an investigation where we realized that premium is not what it used to be. It is no longer the over-produced and ornate, but clean and balanced, for a consumer who no longer seeks to be ostentatious and flashy. That is why we had as references many brands from other categories such as fashion, spirits and perfumery.

One of the key insights came from the finding that today true luxury is not in accumulating wealth and material goods, but in having quiet time for oneself and for doing what one really wants in life.

This is why we expanded the graphic resources based on this insight and to transform the brand into a much more lifestyle brand. Water mirrors that speak to us of the calmness of the subtle movement of water, a logo that now becomes dynamic to evoke waves and create text containers with messages that allude to stop and have moments of calm.

The goal is for Agua Manantial to be that pause, that moment dedicated to me, to think and feel that every day I deserve to be connected with myself and with the universe around me.