Budweiser

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Perreo takes over Colombia's biggest music festival.

Together with Budweiser Colombia, we worked on the creation of a limited-edition can and secondary packaging that, for four days, refreshed the Templo del Perreo — the brand’s very own stage at the 2025 Estéreo Picnic Festival: the most important music festival in Colombia and one of the largest in Latin America.

We were inspired by the iconic disco ball that lights up Budweiser’s exclusive stage for urban and reggaeton music. We immersed ourselves in the spirit of the night and urban energy, using elements like metal fences and darkness — elements that bring to life all the intense perreo nights and connect with the urban scene in a subtle yet brand-appropriate way. A limited edition that glows in the dark and helps refresh the hottest nights to the rhythm of the best urban music.