HYBE Music is the most relevant Korean record company today and one of the early architects that paved the way for the global K-pop phenomenon. Their vision is based on creating superfans rather than listeners and generating immersive experiences beyond the music and strengthening the relationship of fans with their favorite artists in a close and intimate way. Their next step was to look to Latin America to replicate the formula, but this time focusing on all the independent Latin talent that doesn't have a way to amplify their voice and make it known around the world. Zarpazo was born as the independent Latin record label with an avant-garde and disruptive spirit that celebrates Latin music with a dynamic and versatile brand that adapts to different musical genres and bets on talent.     

Today, Latin artists are pigeonholed as simply Latin artists within an imaginary that does not allow them to evolve. Emerging artists do not want to be tied to a single genre or musical framework. They are looking for labels that are more than just financial supporters. They want to have an ally that will protect the creative output and help them find loyal audiences of superfans. Those who ultimately matter because they don't just watch the videos and listen to the music, they buy the tickets and relate in an intimate way. The ones that truly LIVE the music. But the truth is that today, latin record labels are either subsidiaries of major labels or specialized labels in a single genre that just give a loan and disappear, until the artist achieves some visibility on his own. That's why Zarpazo is born.  

Zarpazo is the new independent Latin record label that takes risks and breaks with the clichés of being Latin without marrying itself to a single genre. It becomes a label of quality, curation and a cultural statement that creates superfandom. A label that does not close itself to one genre or sound but to something bigger: to break the Latin codes. It does not marry a single genre, but surprises with a fresh and propositive curation, seeking to expand the boundaries of what is known as Latin music. A new Latin and independent label that bets on diverse non-traditional Latin sounds and becomes a curator of style and creation of a new Latin culture, amplifying the evolution of Latin America and resonating a new sound around the world.

We created a dynamic and risky brand that is based on visually evidencing the sound but above all the Latin sound that breaks barriers and takes risks. A brand with diverse elements and a daring dynamism that attracts attention and generates its own identity. Just like Latin diversity, it is a changing and adaptable brand that takes risks and proposes a visual language far from clichés and Latin stereotypes, to show Latin creativity at its best.